Cricket legend Brett Lee takes on new role with The UAE Lottery
The former fast bowler will meet winners and share their stories
ABU DHABI – Cricket legend Brett Lee has been appointed Chief Celebration Officer of The UAE Lottery, taking on a new role focused on the people and stories behind its wins.
The former Australian fast bowler will meet winners across The UAE Lottery’s game portfolio and explore how they plan to use their prizes. His involvement will also extend to exclusive content, community appearances and fan engagement activities across the UAE.
Lee’s new position will put greater attention on the experiences of winners, giving audiences an insight into the people behind the prizes and the plans they have for their winnings. He will hear directly from recipients about their experiences and share selected stories through The UAE Lottery’s content and engagement initiatives.
Winner stories
As part of the role, Lee will participate in winner interviews, community activations and fan experiences across the UAE. These activities are intended to showcase the diversity of The UAE Lottery’s player base while highlighting the different ways winners plan to use their prizes.
The appointment also places Lee at the centre of The UAE Lottery’s efforts to celebrate achievement while promoting responsible participation. His sporting career, which included major international victories and some of cricket’s most memorable moments, has made celebration a familiar part of his public profile.
The UAE Lottery said Lee’s professionalism, integrity and sportsmanship align with its focus on trusted, transparent and responsible entertainment within the UAE’s regulated commercial gaming sector. His role will combine winner-focused storytelling with messaging around responsible participation and meaningful community engagement.
Brett Lee joins UAE Lottery
Lee will appear in activities designed to connect audiences with winners and their experiences, including community events and fan-facing initiatives. Through these appearances, The UAE Lottery will bring greater visibility to prize recipients and the personal stories connected to its games.